Strategic Design Consulting by Andrea Baena

Bringing change to an established design firm through strategic consulting and marketing strategies. This included launching design research capability enhancing the firm's value proposition by leading training sessions and advising 10 department leaders and innovation ambassadors. In parallel we worked on increasing brand recognition and positioning the firm as a design thinking leader in Colombia through a redesigned website and launching new social media channels.

Design thinking internal workshops

New social media channel

Dynamic City by Andrea Baena

In a time of drastic change, multidisciplinary collaboration is key in accelerating cost-efficient high leverage solutions. The downstream effect of Covid 19 in developing nations is having a negative impact on local and global economies. In Colombia, there is a genuine risk of widespread violence, reigniting in the vulnerable communities struggling with a lack of access to resources and income.

Through a holistic analysis of Bogota’s urban systems, DynamiCity proposes a solution to stop the virus spread and, at the same time, reactivate economic activity incrementally according to Colombia’s “smart quarantine” plan. We are designing optimal spatial interventions to ensure adequate use of urban infrastructure and collective spaces.

This project was first conceived in the MIT Covid-19 Challenge and was developed with the Context Urbano Innovation Cell, where I work as Director.

Collaborators: Nora Aristizabal, Andrea Henao, Andrés Martinez, Felipe Cabezas
Images produced by: Mateo Barrero (Innovation Cell member)

Shaping Colombia by Andrea Baena

Shaping Colombia. Towards Sustainable Development

Boston University, Harvard and MIT Colombian Conference 2019

Colombia has set a roadmap to implement the Sustainable Development Goals (SDGs) and multiple efforts have been made both in the public and private sector towards achieving its milestones. Although there is still much to be done, numerous grass-roots organizations, public and private companies, and the government in Colombia are actively responding to the challenges posed by the SDGs. The 2019 VI Colombian Conference mission is to raise awareness, and to help augment these initiatives. The conference will provide an academic setting to present recommendations and foster an open, critical, and interdisciplinary dialogue between stakeholders, scholars, students, and the general public.

On the video above, you can see the Cities panel discussion.

Cities are places where societies face great opportunities and challenges to ensure social and economic progress. Colombia is a country that has experienced unprecedented urban growth and is at the intersection of consolidating a development model that is capable of guaranteeing its citizens inclusive, safe, resilient and sustainable environments. By bringing together representatives of key and complementary sectors, the Cities panel seeks to generate a discussion on opportunities to promote inclusive urbanization, facilitate access to quality housing, and promote a comprehensive management of land and resources.

Collaborators in the Cities panel: Juan Pablo Caicedo, Simon Büchler and Sebastián Perez.

System Dynamics Course by Andrea Baena

I am teaching the Systems Dynamics course within the Masters in Strategic Management of Architectural Projects (MAM) at Universidad de los Andes. This program develops skills for students to successfully propose ideas that add value and innovate in alternatives to act within the architectural realm. The objective is to materialize these ideas in the strategic management and understanding of dynamic behaviors and innovations in related sectors.

The System Dynamics course, is an essential component within the “Strategic Thinking” curriculum axis, which teaches skills in formulating, designing, representing, communicating and executing the project’s strategy to generate a clear value proposal that is relevant to diverse clients. This strategic vision will equip alum to successfully act in early stages of design. This type of thinking is built based on case studies and workshops (simulation of scenarios in order to make decisions) that allow students to understand the complexity of architectural projects based on a network of problematic situations.

As part of the blended course, I prepared this video to discuss with students architecture and urban design case studies that illustrate the concept of leverage points. How can we as designers pull the right levers in order to generate the highest impact with our projects? We discuss projects with high leverage points and therefore high impact, which re-imagine and transform behaviors, mental models, patterns and rules. Students then apply these concepts of “high leverage points'“ in their own final projects.

Collaborators: Camilo Olaya, Maria Alejandra Victorino, José Guevara

Eco-parque Workshop by Andrea Baena

Photos by James Addison

Photos by James Addison

Canal Calicanto Nuevo
Co-designing and co-shaping informal settlements.

This workshop was held with the support of MIT Priscilla King Gray Public Service Center and Fundación Grupo Social in developing an urban revitalization strategy for an area of the informal settlement in the south-east border of the Virgin Swamp in Cartagena, on the Caribbean coast of Colombia. In collaboration with MIT professor Lorena Bello and MIT students Manuela Uribe and James Addison, we led a 3-week design charrette with local architecture students to produce an urban design scheme for the Foundation to use as a base for its habitat transformation plan. Throughout the design charrette we engaged the community in a series of participatory design workshops aimed at integrating the needs and ideas of users into the urban proposal. In parallel, I led a research enquiry focusing on the topic of the spatial adaptations of displaced families from rural areas into marginal neighborhoods of the city.  This involved conducting and analyzing individual interviews with a multi-generational set of participants from the neighborhood.

More information at the MIT PKG site.

January 2018

 

Consulting Valparaiso by Andrea Baena

Plan Cerro’s participatory design workshop

Plan Cerro’s participatory design workshop

Focus on root rather than symptoms

Focus on root rather than symptoms

Consulting Valparaiso
Input for the city’s Urban Development Plan

The project consisted on analyzing an area within the city that was defined by the river basin and its borders through an integrated urban planning approach, which could then be replicated throughout the rest of the city. In order to achieve this, we mapped the street network, public facilities, open spaces, infrastructure and housing in this area. The idea was to propose an incremental strategy to strengthen the accessibility to public services for the residents and in parallel think of this network of public services as the frame for the evacuation network in case of a natural disaster. Additionally, we engaged in a systemic analysis that related these spatial variables with other social, environmental and economic variables. 

It was truly inspiring to have the opportunity to work with many different profiles (experts in planning and participatory processes, environmental scientists, neighborhood leaders and architects) which allowed us to propose an initial framework for a multidisciplinary systemic analysis that can bring together all of these experts in the further definition of the planning agenda for Valparaiso. 

Collaborator: Manuela Uribe

Cross-cultural narratives by Andrea Baena

Taller Nuevo Norte: Infraestructura para migrantes en Monterrey
An action research project which addresses the migratory phenomenon in Monterrey, Mexico

This project explores the agency of design in conditions of uncertainty, mobility, and communities excluded from formal structures. It seeks to understand and give value to “Informal Systems,” which embody fluid processes that constantly learn, evolve and adapt. In these social organizational structures, which are based primarily on mutual reliance, productive activities fall outside the formal economic systems and human rights are subject to relations of trust and power beyond the formal written norms.

The idea of the “American Dream” is less poetic when confronted in reality. This journey that usually starts in the Mexican southern border towards the United States consists of tangible flows of information, money and vulnerable individuals; thus, the initial hope and enthusiasm is soon dissolved in the urgency of survival.

In this context, we expand the scope of the architect to explore alternative modes of agency, including engagement with vulnerable communities, encouraging collaborative thinking and production, as well as initiating active research and activism. Furthermore, we want to promote more bottom-up approaches and collaborative design schemes within the architectural practice, in which the architect does not work alone, but is part of a multidisciplinary team in constant dialogue with the community.

“Taller Nuevo Norte: infraestructura para migrantes” is a social, intellectual and design experiment to disclose assumptions about migrants, push forward initiatives seeking for inclusion and discover projects and collectives which have one thing in common: to reduce the imminent vulnerability of migrants across Mexico. This project aims to overcome the frequent architecture discipline’s problem-solving approach, and opens up the opportunity of collaborative learning and designing by considering the knowledge and skills developed by migrants in their complex journey.

The workshop took place in Monterrey, from the 12th until the 23rd of June, 2017. It was one of a series of workshops initiated by Mexican Anthropologist, Pablo Landa. After two experiences in Tijuana and Mexicali, Landa continues the third version in Monterrey, in collaboration with a local architecture studio, Covachita, and a multidisciplinary group of 15 people, including architects, journalists, lawyers, photographers and social workers, exploring topics of migration, diversity, vulnerability and resilience.

With no pre-established program or design, the team gathered in Escuela Adolfo Prieto. The multidisciplinary group members’ expertise facilitated discussions from various points of views and interests. Together they broadened the scope of migration and expanded the possibilities of action. The workshop explores a collaborative learning methodology, in which mi- grants were engaged both in the research and in the projects’ development. Through story-telling sessions, individual interviews, and photography workshops, the team engaged with them in a reciprocal exchange of experiences, skills, intimacy and sensibilities.

An artistic exhibition and video, aimed at creating awareness among the general community of Monterrey and beyond about the migration phenomenon. The “travelers” who participated in the photography workshops had an opportunity to tell their story through images and audio, while remaining anonymous; the audience of the exhibition were invited to engage in an empathetic manner.

Collaborators: Manuela Uribe, Pablo Landa, Museo Mutante